The goal of coaching is to help the
business person move from where they are to where they want to be.
 A
Business Coach serves many roles. They are your partner in achieving
your personal and business goals, your trainer in communication and
life skills, your sounding board when making choices, your motivator
when strong actions are called for, your unconditional support when
you take a hit, your mentor in personal development, your
co-designer when developing an extraordinary project, your beacon
during stormy times, your wake-up call if you don’t hear your own,
and most importantly, your trusted advisor in living the life you
know you’re ready for, personally and professionally.
Business coaching enables the business person to be in a position to
grow and achieve goals that they consider important. Business
coaching is an interactive process that expands business people’s
effectiveness at both business and life-skills and allows them to
identify obstacles that can hinder them from moving forward and
attaining their goals.
Business coaching sessions are a series of conversations between the
coach and client, moving along a predictable process through
identifiable steps. The steps are: establish focus, promote
discovery, determine action plan, establish next steps, and
follow-up. Business Coaches ask questions, listen, and make
suggestions; they explore, challenge, encourage, probe, facilitate,
focus, stimulate, and hold you accountable. Business Coaches coach
owners toward steady, sustainable improvement. They provide a
much-needed, outside perspective and provide the discipline needed
to march toward sustainable, improved performance.
Why hire a business coach?
It's a fact that most small businesses fail.
Why? A recent study by the National Federation of Independent
Businesses found that 70% of small business owners turn to spouses
or other family members for the majority of their business advice.
Obviously, this is not the best approach.
By hiring a business coach you will receive help with:
- Setting goals
- Creating strategy
- Following through
- Measuring results
- Refining strategy
Much, much more
Our goal is to help you improve your bottom line through a process
that promotes the best in you and your business.
What happens at the coach/owner meetings?
In the beginning the meetings will focus on
the coach getting to know you, learning your business strengths and
weaknesses and determining areas of untapped opportunity. As a
result of this information, you and your coach will determine an
action plan to move forward. You will be assigned specific tasks to
complete before the next week's meeting.
At each meeting you will discuss the prior week, determine how
successful you were in carrying out your tasks, exchange ideas about
upcoming projects and put in place the next action plan.
Is coaching the same as consulting?
Absolutely not! They are very different.
Consultants do not coach. A consultant is typically someone who is a
specialist that will help you make improvements in a specific area.
Usually they make determinations and create a report.
A coach does not concentrate on a single area; they are generalists.
Coaches look at all areas of the business and support you through a
process. They evaluate, guide, motivate and help improve both you
and your business.
A coach DOES NOT:
- Necessarily prepare formal reports
- Concentrate on ONLY the business
- Leave once a specific project is
completed
A coach is there for you — 24 hours a day —
to help you, guide you, motivate you, and improve you and your
entire business.
Improve me and my business. What does that mean?
Your coach focuses on both your business
life and your personal life. The business world has seen thousands
of great leaders that are miserable with their personal lives and
the effects are disastrous. The line between your business and
personal life is too closely connected to ignore the effects on each
other.
As the owner, it is up to you to lead your company to where you want
it to be. However, you may not be conscious of all of the areas of
your business that, if addressed, can have massive results. Very
often, business owners like you are too busy doing the everyday
tasks.
We will help eliminate your dangers and fears, capture opportunities
and maximize your strengths. You will be trained on leadership,
relationships, strategy, motivation, productivity, and
organizational skills.
What is Group Coaching / The Mastermind Group Experience TM?
The Mastermind Group Experience TM consists
of peer advisory groups facilitated by one of our professional
business coaches. The groups are composed of 5 or 6 business owners
and meet for two hours every other week. The focus of each meeting
is on each participants' most pressing issues.
These powerful groups give you a fresh perspective on your business
and allow for high levels of collaboration and brainstorming.
I'm already successful, why do I need a coach?
Every top performer uses a coach to bring
out their best. Award winning actors, professional athletes and high
level executives use mentors, coaches and advisors to help them
achieve greatness.
Studies of successful individuals have shown that they are always
goal-oriented, persistent and have a person or a group of people
that they meet with regularly to brainstorm and learn from.
How long does the coaching process last?
We have all been to seminars that get us charged up and ready to put
into use what we learned. Usually most of what was learned is
forgotten soon after the seminar is over. Coaching is a process that
takes time, with a minimum commitment of one year. It's about
creating real change that lasts. Creating lasting change is a
process of acquiring skills and developing positive habits. Coaching
is NOT a magic wand.
What about the rest of my team? Do you
offer anything for them?
We have seminars and workshops that are designed to build every area
of your business depending on your needs. We offer topics such as:
- Team and morale building
- Developing the mission, vision and
culture
- Marketing effectively
- Customer service excellence
- Leadership
- Goal-setting
- Sales effectiveness
Getting input from your employees in each area of your business goes
a long way to them taking a level of “ownership” in the success of
the business and it empowers them. Since they will have ownership in
the ideas that develop, they will have a personal interest in the
success. The results can be incredible.
In addition, we are available to work one-on-one with some of your
key people in areas that challenge them!
Is coaching expensive?
The return on your investment in coaching should far exceed how much
you invest. Keep two things in mind: #1 — You, as the client, are
solely responsible for the results you obtain from coaching. The
coach cannot do the work for you. #2 — Some of the improvements you
witness in your personal and business life as a result of your
coaching experience are not easily quantifiable. How much is less
stress worth? How much is working fewer hours while making more
money worth? How much is a better spiritual life worth? Or what is
the value of getting home to see your family every night? The
improvements made in your business through the coaching process
should pay dividends for many years into the future. Think of it as
your "coaching annuity".
A study conducted by Michigan-based Triad Performance Technologies,
Inc. cites an average 10:1 return on investment in less than one
year! Another study conducted by Forbes Magazine found that the
average return on investment for coaching was 600%.
I'm not sure that it applies to my industry.
Coaching only applies to your business if you want:
- more prospects inquiring about your
service or product.
- to sell a higher percentage of these
leads.
- to serve your customers so that they buy
more often.
- better control of your profit margins.
- to be a better leader.
- better systems to run your business.
- more effective, engaged employees.
- to make more and work less.
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